Blue Cross NC Concierge Member Outreach Team expands 2026 outreach with new IU65 email campaign launching April 2026

The Blue Cross NC Concierge Member Outreach team will continue conducting its telephone and SMS outreach campaign and, beginning April 2026, will expand its efforts to include an email outreach campaign for targeted members and new enrollees.

Medicare Advantage (MA), Commercial Individual Under 65 (IU65), and Local Group members will be contacted by agents of the Concierge Member Outreach Team.

The goal of the outreach campaign is to educate and assist members with the following:

• Primary Care Physician selection
• Scheduling and completing an Annual Preventive Visit
• Incentives, benefits, and services, including the Blue Cross NC Member Portal
• Scheduling and completing an In-Home Assessment with the vendor Optum HouseCalls
• Care gap closures (Risk Adjustment and Quality)

The projected outcome of the team’s efforts may include, but are not limited to, an improvement and/or increase in:

• Overall MA Stars Rating
• Member experience
• Healthcare Effectiveness Data and Information Set (HEDIS) quality measure performance
• Risk Adjustment and Quality care gap closures
• Unattributed member reduction
• Plan utilization and member retention
• Member portal enrollment
• Annual Wellness Visit completion
• In-Home Assessment completion
• Risk Adjustment factor/Risk revenue

Providers may be contacted by the Concierge Member Outreach team over the phone to connect with a member.