Blue Cross and Blue Shield of North Carolina (BCBSNC) is committed to the health of our neighbors across this great state. We volunteer thousands of hours each year in support of a wide range of issues, partner with community leaders, participate on the boards of a number of organizations, and connect with our communities in other meaningful ways.
We're a North Carolina company with deep roots in every region of the state and a community partner dedicated to making life better for all who live here.
At BCBSNC, we're proud of our long-standing tradition of corporate citizenship, and our commitment to improving the health and well-being of all North Carolinians through our employee volunteer programs, financial support and involvement with local nonprofit organizations. Let us show you how we're making an impact.
Our mission – to improve the health and well-being of our customers and communities – guides not only what we do, but also how we do it."
Kathy Higgins, Vice President, Corporate Affairs
Raising funds and making donations are important, but few things demonstrate "commitment" like getting up early on a Saturday to build a house for a stranger, help plant a garden or walk in support of a worthy cause. To that end, since 1997 BCBSNC employees have volunteered more than 399,178 hours – time valued at more than $7.1 million.1
Go to the BCBSNC blog to get the latest stories about BCBSNC charitable giving and community support.
Robert Gofourth is into metrics. As Vice President of Operational Strategy and Performance here at BCBSNC, he has a passion for data and what it means for the people it touches. And that's how he found Kidznotes.
Kidznotes is a nonprofit dedicated to changing the lives of students in need by helping them learn to play musical instruments like the violin or guitar – kids who might not otherwise have the opportunity. And it's been proven to help academically as well. Read More
According to a Raleigh News & Observer interview, "The organization boasts that of the students who have spent at least a year in the program, 80 percent have scored proficient or higher in their fifth-grade end-of-grade math tests. That compares with 36 percent for their classroom peers." And that kind of data is the sort that attracts Gofourth, who told us, "It is logical and it makes sense to support an organization that has proven results like that (this is the textbook answer, right?)."
And it most certainly does make sense. But beyond that, what this nonprofit does matters on an emotional level. Gofourth was truly hooked the first time he attended one of their shows.
...I went to a Saturday morning concert and I saw the families that were touched and the enthusiasm of the children and when I saw that, I knew I had to be involved. Kidznotes makes a difference in not only the children's lives but the entire family."
Gofourth has now been on the board of directors for a year and currently serves as Vice Chair. He also serves on the fundraising committee and leads the strategic planning and governance committee.
"Kidznotes is 5 years old. Working with a newer organization can be extremely rewarding," Gofourth said. "I have been able to lead the work around the organization's Enterprise Risk Management, establish a Finance Policy and their overall Strategic Plan."
And that's putting that operational strategy expertise to work where it can make an even greater impact – on our children. Interested in more of what Kidznotes does? Check out their website.
Vice President of Operational Strategy and Performance
Commercial Government and Service Operations
With BCBSNC since 2014
On the board of Kidznotes
The BCBSNC Foundation is an independent philanthropic affiliate of Blue Cross and Blue Shield of North Carolina and is dedicated to improving the health and well-being of all North Carolinians.
Since its founding in 2000, it has invested over $107 million in North Carolina communities through more than 850 grants. Committed to relationships, invested in new ideas, focused on local impact. That's the BCBSNC Foundation.