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Registered Marks

The following are service marks of the Blue Cross and Blue Shield Association or Blue Cross and Blue Shield of North Carolina. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association and is authorized to use the Blue Cross and Blue Shield service marks and derivative marks in North Carolina. Use of these terms is prohibited without express written consent.

Please note: Use of any of the names below, within any type of medium, must include the appropriate mark. In addition, referenced mark language must also appear clearly within the same piece.

 

The following are service marks owned by Blue Cross and Blue Shield of North Carolina:

Mark Registration Status
CostWise®, HMO-NC® Federal
Access 500SM, Access 1000SM, Med PointSM, Prescription AdvantageSM, Personal Care Plan logo (registered) NC
Personal Care PlanSM Proprietary mark - not registered
Member Health PartnershipsSM NC
Your plan for better healthSM1 Pending


The following are derivative service marks owned by the Blue Cross and Blue Shield Association and approved for use by Blue Cross and Blue Shield of North Carolina:
Federally Registered Marks
Must include: "Registered mark of the Blue Cross and Blue Shield Association"
when used in copy.
Unregistered Service Marks
Must include:
"Service mark of the Blue Cross and Blue Shield Association"
when used in copy.
Blue Advantage® 1-800-xxx- BlueSM Blue ExtrasSM BlueXchangeSM
BlueCard® Active BlueSM Blue LinkSM Club BlueSM
Blue Care® Active Blue Bicycle RodeoSM Call BlueSM
(1-888-225-5258)
CrossLinksSM
Blue Choice® Active Blue BreakSM Cosmetic Surgery BlueSM EasyPayBlueSM
Blue Cross® Active Blue VanSM Blue OptionsSM eLounge.blueSM
Blue Cross Design Audio BlueSM Blue PointsSM Health Line BlueSM
Blue Rewards® Alt Med BlueSM Blue PointsSM for kids Individual New BlueSM
Blue Shield® bcbsnc.com Blue QSM Optic BlueSM
Blue Shield Design blueadvantage-nc.com Blue QuoteSM True BlueSM
Classic Blue® Blue AssuranceSM Blue Sales NewsSM  
Dental Blue® Blue BikersSM Provider Blue LineSM  
Preferred Care® Select Copay Blue BookSM Blue StyleSM  
Blue Company StoreSM Blue UniversitySM Vita BlueSM  
  bluedirect.com Blue ValuesSM  
  Blue e SM & logo Blue VibeSM  
       
®Registered mark of the Blue Cross and Blue Shield Association
SM  Service mark of the Blue Cross and Blue Shield Association
SM1 Service mark of Blue Cross and Blue Shield of North Carolina

The following are service marks of Blue Cross and Blue Shield of North Carolina business partners that are in no way affiliated with Blue Cross and Blue Shield of North Carolina or the Blue Cross and Blue Shield Association:

Cooking Light® - Registered markof Southern Living, Inc.
FREE & CLEAR™ - Trademark of Group Health Cooperative.
Healthwise® Knowledgebase - Registered mark of HealthwiseInc.
Jamieson™ - Trademark of Jamieson Laboratories
OneBody, Inc.® - Registered mark of OneBody, Inc.