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The following are service marks of the Blue Cross and Blue Shield Association or Blue Cross and Blue Shield of North Carolina. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association and is authorized to use the Blue Cross and Blue Shield service marks and derivative marks in North Carolina. Use of these terms is prohibited without express written consent.
Please note: Use of any of the names below, within any type of medium, must include the appropriate mark. In addition, referenced mark language must also appear clearly within the same piece.
The following are service marks owned by Blue Cross and Blue Shield of North Carolina:
| Mark | Registration Status |
|---|---|
| CostWise®, HMO-NC® | Federal |
| Access 500SM, Access 1000SM, Med PointSM, Prescription AdvantageSM, Personal Care Plan logo (registered) | NC |
| Personal Care PlanSM | Proprietary mark - not registered |
| Member Health PartnershipsSM | NC |
| Your plan for better healthSM1 | Pending |
| Federally Registered Marks
Must include: "Registered mark of the Blue Cross and Blue Shield Association" when used in copy. |
Unregistered Service Marks
Must include: "Service mark of the Blue Cross and Blue Shield Association" when used in copy. |
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|---|---|---|---|
| Blue Advantage® | 1-800-xxx- BlueSM | Blue ExtrasSM | BlueXchangeSM |
| BlueCard® | Active BlueSM | Blue LinkSM | Club BlueSM |
| Blue Care® | Active Blue Bicycle RodeoSM | Call BlueSM
(1-888-225-5258) |
CrossLinksSM |
| Blue Choice® | Active Blue BreakSM | Cosmetic Surgery BlueSM | EasyPayBlueSM |
| Blue Cross® | Active Blue VanSM | Blue OptionsSM | eLounge.blueSM |
| Blue Cross Design | Audio BlueSM | Blue PointsSM | Health Line BlueSM |
| Blue Rewards® | Alt Med BlueSM | Blue PointsSM for kids | Individual New BlueSM |
| Blue Shield® | bcbsnc.com | Blue QSM | Optic BlueSM |
| Blue Shield Design | blueadvantage-nc.com | Blue QuoteSM | True BlueSM |
| Classic Blue® | Blue AssuranceSM | Blue Sales NewsSM | |
| Dental Blue® | Blue BikersSM | Provider Blue LineSM | |
| Preferred Care® Select Copay | Blue BookSM | Blue StyleSM | |
| Blue Company StoreSM | Blue UniversitySM | Vita BlueSM | |
| bluedirect.com | Blue ValuesSM | ||
| Blue e SM & logo | Blue VibeSM | ||
| ®Registered mark of the Blue Cross and Blue Shield Association
SM Service mark of the Blue Cross and Blue Shield Association SM1 Service mark of Blue Cross and Blue Shield of North Carolina |
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The following are service marks of Blue Cross and Blue Shield of North Carolina business partners that are in no way affiliated with Blue Cross and Blue Shield of North Carolina or the Blue Cross and Blue Shield Association:
Cooking Light® - Registered markof Southern Living, Inc.