Better health for all North Carolinians

Our focus on North Carolina – its employers, doctors, hospitals, communities and its people – enables us to anticipate and respond to the needs of our customers. We’re committed to making a difference as we work to improve health care and the quality of life for North Carolinians. So when obesity costs the state over 2 billion dollars and thousands of lives each year, Blue Cross and Blue Shield of North Carolina (BCBSNC) responds by raising awareness and providing tools for change.

Our “Earn Another Day” campaign, which includes our new TV spots and Web site (BetterHealthNC.com), is a result of our dedication to delivering quality products, information and services to help customers improve their health and well-being. BCBSNC is using this new campaign to address obesity in North Carolina and highlight the advantages of making simple changes to diet and exercise to bring about life-changing results.

BetterHealthNC.com provides easy viewing of our TV spots, plus the ability to participate in programs dedicated to healthier living. You can also view videos to learn more about health-related resources available to you.

It’s all about helping you make a change today. To learn more, visit BetterHealthNC.com.

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Source: U.S. Centers for Disease Control and Prevention, 2008

• In North Carolina, nearly 30% of adults and children are obese.
• On average, obesity reduces the life expectancy of men by about 12 years and women by about 8.
• Food portion sizes (and waistlines) have enlarged dramatically over the years.
  

• Programs that help manage chronic conditions
• Interactive tools for weight loss, fitness and nutrition
• Discount programs for healthy living
• And more!