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Frequently Asked Questions


What is Vita Blue, the Blue Cross and Blue Shield of North Carolina vitamin discount program and how is it different from benefits and services covered under my BCBSNC health insurance plan?

What products are available as part of the Vita Blue discount program?

Does it cost anything to order through the Vita Blue program?

How does the Vita Blue pricing work?

If I'm not already a BCBSNC member, whom can I contact for more information about the Vita Blue discount program and becoming a BCBSNC member?

I am very interested in the Vita Blue discount program but I am not currently a BCBSNC member. Can I buy just Vita Blue?

Are all BCBSNC members eligible for the Vita Blue discount program?



What is Vita Blue, the Blue Cross and Blue Shield of North Carolina vitamin discount program and how is it different from benefits and services covered under my BCBSNC health insurance plan?    top

The Vita Blue discount program is a value-added program available to over one million BCBSNC members located throughout the state. Members receive significant discounts on a wide variety of vitamins, minerals, herbs and supplements. Members can conveniently order these products via an 800 # or the Web site.

The Vita Blue discount program is not a covered benefit or service like physician office visits or hospital stays. BCBSNC does not reimburse members or pay for any portion of the costs associated with products accessed through the Vita Blue program. Members are responsible for the entire cost of all products they receive. The terms and conditions of your BCBSNC health insurance plan do not apply to services available through the Vita Blue program. Call BCBSNC to make sure Vita Blue is part of your plan.

If you are currently a BCBSNC member, log in or call the Customer Service number on the back of your Member ID card to learn if Vita Blue is part of your plan.


What products are available as part of the Vita Blue discount program?    top

The Vita Blue program offers discounts on hundreds of widely used vitamins, minerals, herbs, supplements and more including:

  • Vitamin B
  • Vitamin C
  • Vitamin E
  • Multi Vitamins
  • Minerals like calcium and selenium
  • Supplements like Glucosamine Sulfate and Flax Seed Oil
  • Herbals including St. John's Wort, Echinacea and Ginkgo Biloba


Does it cost anything to order through the Vita Blue program?    top

You must be an eligible BCBSNC member to participate in Vita Blue, but there are no additional enrollment or membership fees to use program. And you don't need to sign up. It is a value-added program offered by BCBSNC to members. Plus, for orders over $49, there are no standard shipping charges!


How does the Vita Blue pricing work?    top

Products in the Vita Blue program are approximately 40% cheaper than comparable retail products. In addition to this discount, for select products you can receive 50% off the second bottle ordered.


If I'm not already a BCBSNC member, whom can I contact for more information about the Vita Blue discount program and becoming a BCBSNC member?    top

If you receive health insurance coverage through your employer, please contact your group benefits administrator and tell them about your interest in BCBSNC and the Vita Blue program. If you buy insurance directly, call 1-800-324-4973 for more information about BCBSNC consumer products that include this exciting program.


I am very interested in the Vita Blue discount program but I am not currently a BCBSNC member. Can I buy just Vita Blue?    top

The Vita Blue discount program cannot be sold separately. It is a value-added service we provide to our membership.

If you receive health insurance coverage through your employer, please contact your group benefits administrator and tell them about your interest in BCBSNC and the Vita Blue program. If you buy insurance directly, call 1-800-324-4973 for more information about BCBSNC consumer products that include this exciting program.


Are all BCBSNC members eligible for the Vita Blue discount program?    top

No. Certain government and special accounts tied to specific contract terms are not eligible at this time. If you are a current BCBSNC member, log in or call the customer service number of the back of your BCBSNC ID card to learn if you are eligible.