John T. Roos
Senior Vice President and Chief Sales, Marketing & Communications Officer
John Roos is the Senior Vice President and Chief Sales, Marketing & Communications Officer for Blue Cross and Blue Shield of North Carolina.
In this capacity, he has responsibility for:
- Sales and retention in the individual, group, and specialty market segments, including the State Health Plan with its accompanying 660,000 members
- Marketing, advertising, brand management, market research, and product development
- Digital and social strategy and execution
- Internal and external communications
He joined the Blue Cross and Blue Shield of North Carolina in September 1998.
Roos was formerly Senior Vice President of Sales and Marketing for CIGNA Carolinas in Raleigh. Previously, he was the Chief Marketing Officer for Healthsource Inc., a publicly traded company based in New Hampshire. Earlier, he was with Healthsource North Carolina and Carolinas Physicians Health Plan.
Roos serves as chairman of the Jimmy V Celebrity Golf Classic board of directors. He also serves as a board member for the Blue Cross and Blue Shield of North Carolina Foundation and Topaz Shared Services, Inc. Additionally, he serves on the advisory boards for the Walker College of Business and the College of Health Sciences at Appalachian State University.
Roos earned a Bachelor of Science degree in Advertising from Appalachian State University, located in Boone, North Carolina.