John T. Roos
SVP, Sales, Marketing & Communications
John Roos is Senior Vice President of Sales, Marketing & Communications for Blue Cross and Blue Shield of North Carolina.
In this capacity, he has responsibility for:
- Sales and retention
- Marketing and brand management
- Digital and social media
- Internal and external communications
- Corporate strategy and market research
- Business segment financial results for the Group, Under 65/Small Group, Federal and State segments
He joined Blue Cross in September 1998.
Prior to his tenure with Blue Cross, he was Senior Vice President of Sales and Marketing for CIGNA Carolinas in Raleigh and Chief Marketing Officer for Healthsource Inc., a publicly traded company based in New Hampshire. Earlier, he was with Healthsource North Carolina and Carolinas Physicians Health Plan.
Roos serves as a board member for the Blue Cross and Blue Shield of North Carolina Foundation and Topaz Shared Services, Inc. He serves on the advisory boards for the Walker College of Business and the College of Health Sciences at Appalachian State University.
Roos earned a Bachelor of Science degree in Advertising from Appalachian State University, located in Boone, North Carolina.