John T. Roos
SVP, Chief Sales, Marketing, & Communications Officer
John Roos is the Senior Vice President, Chief Sales, Marketing, & Communications Officer for BlueCross and BlueShield of North Carolina.
In this capacity, he has responsibility for:
- Sales and retention
- Marketing and brand management
- Digital and social media
- Internal and external communications
- Financial results for Group, Under 65/Small Group, Federal, State and Ancillary business segments
He joined Blue Cross in September 1998.
Prior to his tenure with Blue Cross, he was Senior Vice President of Sales and Marketing for CIGNA Carolinas in Raleigh and Chief Marketing Officer for Healthsource Inc., a publicly traded company based in New Hampshire. Earlier, he was with Healthsource North Carolina and Carolinas Physicians Health Plan.
Roos serves as a board member for the Blue Cross and Blue Shield of North Carolina Foundation. He also serves on the advisory boards for the Walker College of Business and the Beaver College of Health Sciences at Appalachian State University. Roos earned a Bachelor of Science degree in Advertising from Appalachian State University, located in Boone, North Carolina.