Robert J. Greczyn, Jr.Chief Executive Officer Emeritus
Bob Greczyn retired on February 1, 2010 as chief executive officer of Blue Cross and Blue Shield of North Carolina, the state’s largest health insurer. He was succeeded by J. Bradley (Brad) Wilson.
Greczyn joined the company in 1998, bringing 20 years of leadership experience in health care and a solid understanding of the North Carolina health care market. He was named president in 1999 and became CEO in April 2000.
Greczyn helped transform the company’s culture to center around a “Customer Promise” to simplify, assist and empower. Under his leadership, the company redoubled its efforts to focus on its customers with improved service, customer-friendly products and new tools and information to help them make good decisions about their health. As a result, the company continued to attract new customers and expand its customer base.
In his role at BCBSNC, Greczyn served on both the Board of Trustees for BCBSNC and on the board of the national Blue Cross and Blue Shield Association. He was chairman of the board of directors for The Council for Affordable Quality Healthcare (CAQH), which is an alliance of the nation’s leading health plans working on simplifying health care transactions. In addition, Greczyn was campaign chair of Be Active North Carolina, a grassroots physical fitness campaign designed to help North Carolinians live healthy and active lifestyles. He also chaired the Research Triangle Regional Partnership, the UNC School of Public Health’s “Carolina First” Campaign Committee, and was named to the board of directors and executive committee for North Carolina Citizens for Business and Industry (NCCBI). The Cecil G. Sheps Center for Health Policy Research named Greczyn a research fellow. He served on the Kate B. Reynolds Charitable Trust Advisory Board, the board and executive committee of the Triangle United Way, and as vice chair of the Board of Trustees at East Carolina University. He has served as a director of the N.C. Institute of Medicine, as past chair of the March of Dimes’ Walk America, and on the board of the N.C. New Schools Project.
Greczyn earned a Masters of Public Health from the University of North Carolina at Chapel Hill and a Bachelor of Arts in psychology from East Carolina University. He also completed the executive program in health care finance management at the University of North Carolina at Chapel Hill.