Don W. Bradley, M.D.,
MHS-CL
Senior Vice President for Healthcare and Chief Medical Officer
Dr. Don Bradley, the chief medical officer and senior vice president for Healthcare for Blue Cross and Blue Shield of North Carolina (BCBSNC), holds faculty appointments at Duke University School of Medicine and the University of North Carolina (UNC) School of Medicine, and serves on the North Carolina State Health Coordinating Council. He sits on the Executive Committee for the BCBSA National Medical Management Forum, and the Board of Directors of the Surgical Review Corporation. He is a founding member of the North Carolina Healthcare Quality Alliance and sits on its Executive Committee.
A family physician by training and demeanor, he completed his medical degree at the Medical College of Virginia, a family medicine residency in Harrisburg, Pennsylvania, and a Kellogg fellowship, biostatistics work and a Masters in Clinical Leadership at Duke.
Dr Bradley’s accomplishments over the last 20 years at BCBSNC include leading implementation of open access online medical policy, development of extensive primary care provider performance feedback, the institution of the annual State of Preventive Health forum in N.C., implementation of comprehensive benefits and programs for the medical assessment and treatment of obesity (Healthy Lifestyle Choices), and creation of one of the nation’s first Bariatric Surgery Centers of Excellence programs.
He regularly teaches in the Duke Clinical Leadership Program, the Duke Physician Assistant and Physical Therapy Program, the UNC School of Public Health, and the UNC Family Medicine and Preventive Health residencies.
His primary research interests include the impact of reimbursement and incentives on health care delivery systems, patient behaviors and health outcomes.