Don W. Bradley, M.D.,
Senior Vice President for Healthcare and Chief Medical Officer
Don Bradley is senior vice president for Healthcare and chief medical officer at Blue Cross and Blue Shield of North Carolina. He is responsible for programs, interventions and information to help BCBSNC customers make informed choices for optimal health and to help keep health care affordable.
Dr. Bradley's accomplishments over the last 25 years at BCBSNC include leading implementation of open access online medical policy, development of extensive primary care provider performance feedback, the institution of the annual State of Preventive Health forum, implementation of comprehensive benefits and programs for the medical assessment and treatment of obesity (Healthy Lifestyle Choices), creation of one of the nation’s first Bariatric Surgery Centers of Excellence programs and performance-based provider reimbursement, and tiered fee schedules and benefits.
Dr. Bradley holds faculty appointments at Duke University School of Medicine and the University of North Carolina School of Medicine. He received gubernatorial appointments to the North Carolina State Health Coordinating Council and the North Carolina Institute of Medicine. He also serves as chair of the North Carolina Healthcare Quality Alliance and as a member of the executive committee for the National Council of Physician and Pharmacy Executives within the Blue Cross and Blue Shield Association.
A family physician by training and demeanor, he completed his medical degree at the Medical College of Virginia, a family medicine residency in Harrisburg, Pa., and a Kellogg fellowship and a Masters in Clinical Leadership at Duke. He practiced in rural Virginia before joining the Duke Family Medicine Residency faculty in 1981. He served as medical director for the 50-physician PCMH clinical practice and successfully implemented multiple capitation and risk contracts for the practice.