At Blue Cross and Blue Shield of North Carolina (BCBSNC), our mission is to improve the health and well-being of our customers and communities.
We are proud of our long tradition of corporate citizenship and helping to improve the health of North Carolina communities through coordination and support of the following:
- Employee engagement initiatives and volunteer opportunities
- Community investments, including corporate sponsorships and diversity funding
- Long-term community partnerships
- Community leadership and management involvement with local nonprofits
Employee Engagement and Volunteerism
Since 1997, BCBSNC employees have logged more than 387,000 volunteer hours, valued at more than $6.7 million. More than 4,700 BCBSNC employees help carry out our commitment to communities by organizing employee-led fundraising efforts, participating in hands-on volunteer projects, providing capacity-building pro bono consulting and making donations to company-sponsored food and back-to-school drives.
Corporate Sponsorships and Diversity Funding
As a North Carolina company providing services to nearly 3.9 million members, we feel it is essential that we support organizations and programs throughout North Carolina communities in all 100 counties. This includes approximately $2.5 million in annual sponsorships that support not only our mission, but also our business objectives.
In addition, we are equally committed to diversity-focused initiatives that are designed to engage our employees, increase brand value, foster business opportunities, as well as align with the mission and goals of the BCBSNC Diversity Office. Examples include supporting organizations such as the North Carolina Society of Hispanic Professionals, Bennett College for Women and the Human Rights Campaign.
Strategic Community Initiatives
BCBSNC creates initiatives that support our mission and connect with the community in a relevant way. Typically, to improve efficiency and sustainability, we partner with organizations whose missions also positively impact the health and well-being of our communities. Examples of strategic initiatives with which BCBSNC has a multi-year commitment include the following:
Get Outside North Carolina
In 2012, we launched Get Outside North Carolina or GO NC! This program is an initiative to build healthy lifestyles by encouraging North Carolinians to get outside and get active through the advancement of the state’s greenway systems, increased access to public bicycles and the overall promotion of outdoor physical activity. This includes the establishment of the Southeast's largest bike sharing program, in Charlotte, and trail development in Raleigh, Charlotte Durham, and Wilmington. In 2014, we teamed up with the Museum of Life and Science in Durham to launch “Walk of the Week,” a walking program that leads visitors and families on educational scavenger hunts through the museum’s 84 acres of scenic woodlands.
Nourishing North Carolina
Nourishing North Carolina (NNC) is a statewide community garden program making local, healthy food more accessible to people across the state by establishing or enhancing a community garden in 95 of North Carolina counties. In 2013, NNC's community gardens have produced more than 13,500 pounds of fresh fruits and vegetables, serving nearly 2,000 people.
Strive to Revive
Beginning in 2010, we extended our support of heart health by creating and leading Strive to Revive, an initiative designed to increase the survival of sudden cardiac arrest patients through training and bystander intervention, focused on CPR and availability and usage of Automated External Defibrillators (AED). BCBSNC is working with Rep. Becky Carney, the North Carolina Council of Churches, and the American Red Cross to distribute AEDs, train organizations across the state on proper use of AEDs and certify 500 North Carolinians in CPR. To date, 235 AEDs have been awarded to churches throughout North Carolina, touching each of our 100 counties.
In 2014, our employees:
- Built a KaBOOM! playground in just six hours to benefit the more than 1,000 children in Fayetteville’s Clark Park
- Joined 1,000 volunteers from other companies and together sorted enough rice and beans for 170,000 meals at Sort-a-Rama, a special event hosted by the Food Bank of Central and Eastern North Carolina. Employees in Winston-Salem participated through the Second Harvest Food Bank
- Provided weekend meals for 150 local students each week during the school year through the Backpack Buddies program, a partnership with the Interfaith Food Shuttle
- During the summer we sponsored the East Durham Children’s Initiative, a program that serves lunch to food insecure families. In total, the program served 3,384 lunches
- Hit the pavement in support of the American Diabetes Association, Susan G. Komen Race for the Cure and the March of Dimes, with employees fundraising $54,000 for these organizations
- Teamed with BCBSNC to donate more than $1,000,000 to nonprofits through our annual employee giving campaign NC
- Built Habitat for Humanity playhouses which were donated to area non-profits to auction off as fundraiser.
- Provided meals to local Ronald Houses in Durham, Chapel Hill and Winston-Salem
Contact us for more information and to inquire about support for your organization.Cheryl Parquet
Sponsorships and General Information firstname.lastname@example.org Kristy Kent
Community Leadership and Volunteerism
email@example.com Mailing Address:
P.O. Box 2291
Durham, NC 27702