Addressing childhood obesity

BCBSNC announces a pilot program to empower families to help their children maintain healthy weights, adopt good nutrition habits and get daily physical activity.

The goals of the new program for children and families are to reduce children’s computer and TV screen time to less than two hours per day, increase their fruit and vegetable consumption to at least five servings per day, increase their physical activity to 60 minutes or more per day, and to reduce their consumption of sugared beverages.

The program follows BCBSNC’s industry–leading efforts to engage adult members on weight and lifestyle issues. In 2005, BCBSNC became the first health insurer in the nation to cover obesity as a primary condition. In 2007, it is extending new benefits to children.

BCBSNC President & CEO Bob Greczyn announced the new program at the company’s 2006 BCBSNC State of Preventive Health Summit in Raleigh, N.C. There, he also reported the findings of the company's latest member survey and presented the 2006 State of Preventive Health Report, "Reality Check."

Click here to read the press release

Click here to read or download the State of Preventive Health report